We are proud to be working with IBM and LEGO on the ground-breaking Emmet project, revolutionizing the photo to 3D model based industries!
Emmet is a perfect example of how Athena can spawn a host of innovative ideas - and use the Athena tech to take the solutions direct to business (in this case LEGO) OR direct to consumer for significant, additional revenue streams.
Emmet allows LEGO users to take a photo of an object using a standard smart phone camera, that is relevant to them, recognizes the object, turns the object into a 3D LEGO Model and has the building instructions reverse engineered for that object. Here our Athena 3D technology comes together to create the 3D and LEGO models, whilst Athena AI generates high quality build instructions for any object that has been photographed and converted to 3D and LEGO brick on screen!
The 3D generated LEGO can be imported directly in to a host of applications. Want to drive a sports car in a LEGO racing game online? Simply take a photo, let Emmet convert it to digital LEGO and hey presto, add it to your race game! Want to build your own town online to enjoy with your friends in a huge online world, well simply take photos of your favourite buildings and Emmet will take care of importing those buildings in to your online environment, be it a tower block or the Golden Gate Bridge. All ready for you to use and explore!
Once the LEGO user builds the model out of their physical LEGO, Emmet rewards the user with a Digital Experience for their physical LEGO build. In the instance shown below the LEGO user is rewarded with the satisfaction of an amazing physical LEGO build, and then also receives the digital gamification (of their physical LEGO build) by driving the car digitally on his video game console.
Emmet’s hyper-personalization of the LEGO experience turns every LEGO user in the world (with access to a smart device) into a fully fledged Master Builder….
Keira is a proven, big thinking, solution selling serial entrepreneur. Keira has been at the cutting edge of disruption across industries and innovations as diverse as Sport, Banking, Television, Analytics, and Customer Experience.
With an absolute commitment to team and partnerships, Keira knows that the easiest way to sell is to provide a service or product that resolves a previously insurmountable challenge.
Keira’s current big idea resolves LEGO’s biggest challenges; Keira works hard to retain the LEGO user base in the face of digital pressures over physical LEGO. He is also a developer of technologies championing LEGO’s desire to blur the lines between physical and digital LEGO play.
Keira is relentless, a learner and constantly backs his ability to be part of the solution.
Flight Simulation
Games
About Blue Sock Studios
At Blue Sock Studios we had a simple aim, to bring together the finest 3D, artificial intelligence and open-world engineers on the planet!
We have assembled key developers from around the world for our 3D open-world projects. Be that creating the finest video games, simulated landscapes for everything from aviation training to Mars landings, architectural walk throughs, or CGI worlds for the latest animated movies, our mantra is simple – we create worlds!
Our dedicated development groups in the UK, USA and Kosovo strive daily to create worlds of the imagination, worlds of commerce, worlds of simulation and worlds of entertainment in the most unique technology company ever created.
In addition to working on projects for numerous clients and partners such as LEGO, IBM and a host of video game companies, we have also developed Athena, the ultimate development tool for 3D technologies. Whilst Athena is used daily for our own creations it is also available for licencing for your projects too! The Athena tools are already taking the 3D and AI industries by storm and continues to cement our position as one of the top tech companies in the world!
Jane Whittaker
CEO
Jane Whittaker has led and managed some of the world’s largest studios for key publishers including Electronic Arts and Atari. With over 35 years industry experience and scores of awards, Jane leads the Blue Sock Studios team.
Katie Bailey
Head of Studios / Art Director
Katie is adept at both art and publishing management, having worked as the Deputy of Jane Whittaker for the last 10 years.
Jordan Bailey
Production Director
Jordan leads all things production at Blue Sock Studios and can usually be found embedded in spreadsheets and Microsoft Project.
Agnesa Belegu
Creative Director
Agnesa is passionate about creating opportunities in the industry within Kosovo for technology tuition and support to allow young graduates entry to this incredible business, an activity which Blue Sock Studios is keen to support.
Kevin Godley
Non Exec Director and Creative Consultant
Musician, music video director and the founder of the popular 70s rock band 10cc, has joined its board of directors. With millions of records sold plus a reputation as a ground breaking visual innovator, Godley brings a cinematic quality to the company’s titles, both in audio and video mediums.
ROSIE DAVIES
Perhaps, the most important member of our team is our mascot Rosie Davies. Here at Blue Sock Studios we are proud to support Rosie in several ways and we welcome your support for her too!
Rosie was born with her legs stuck in a crossed position and a gap in her spine. She has Caudal Regression Syndrome and is one of just three people in the world to undergo life-saving and pioneering surgery. Despite having her legs amputated below the knee, it has not stopped her getting around.
Rosie, who describes herself as "a daredevil, nosey, and extra lucky", has great upper body strength. She uses her arms to push herself along on her skateboard and she can walk on her hands. Surgeons used some of Rosie's amputated leg bone to fill the gap in her spine between the bottom of her chest and the top of her pelvis. Special rods and plates were then used to secure her chest to her pelvis. As the bone healed it became a natural support.
However, whilst this surgery has undoubtedly saved the life of this tenacious little girl, it is not a panacea for all her issues. Her lower body remains paralyzed without sensation and Rosie will never walk. As she grows, she faces further major ongoing surgeries to stabilize her body.
Not that amputations have slowed Rosie, far from it! She can often be found outside of her home in the UK midlands town of Walsall on her skateboard and playing with her friends. Whilst others would be confined to a wheelchair, Rosie lives life to the full, on her hands or scooting on her skateboard. If you call her disabled to her face, you can expect a quizzical look and a flat denial from a girl who considers herself to have a very lucky life.
Yet, her care needs are ever present in a multitude of forms, from medical equipment, to specialist clothing (Rosie is not able to wear pants due to a stomach bag and medical appliances permanently attached on the outside of her body!) to just letting a little girl have fun, with a new teddy bear to take to bed or a day out to the zoo.
These needs are never going to go away, with ongoing medical treatments and major surgeries all being part and parcel of Rosie's life. The good news is that with your generous support the care is never going to go away either!
